1. ChromaGuard -protection and durability, highlighting the fade-resistant qualities of the paint. 2. ColorShield Conveys the idea of UV reflectiveness and the protective aspect against fading. 3. Colors Clearly indicate the product's focus on colorants and the range of available shades. Together, Chroma Guard Cool Shield Colors effectively communicates the product's benefits and innovative qualities. High Performance Features: Chroma Guard Color shield colors Technology Zero V.O.C. Colorants Fade Resistance Pigments Vibrant Finish Look Compatible with Most Any Paint or Coating Water-Based Formulas Easy Water Cleanup Technical data: Chroma Guard Color shield Technology Zero V.O.C. Water-Borne ColorantsNOTE: Added to any of our coatings $15.00 per gallon.