Deeper Life sites

Chroma Elite Paint, in strategic partnership with Legacy Worx Development, Alexander Goshen, and the Jefferson Family, is proud to announce a bold and transformative initiative to revitalize the Nebraska Avenue corridor in Tampa—from Lake Avenue to Floribraska.

For far too long, this corridor has been challenged by crime, drug activity, and human trafficking. But we see something different. We see a possibility.

We see transformation. We see a new language waiting to be spoken.

At Chroma Elite, we believe one truth above all:

Color is not just added decoration. Color is transformative!  Color is communication. Color is power. Color is a language.

And right now, this corridor is ready to speak something NEW. With a public-private partnership .

Through intentional design, strategic redevelopment, and a visionary streetscape plan, we are reimagining Nebraska Avenue into a space that invites community, inspires pride, and restores dignity. Every hue, every surface, every detail will be curated to shift energy, influence behavior, and signal change.

This is more than beautification.
This is cultural restoration through color.
This is economic empowerment through development.
This is community transformation in motion.

We are not just painting walls—we are rewriting the narrative of a corridor.

Stay tuned. The language of color is about to be spoken boldly on Nebraska Avenue.